BTC3300 - Marketing law

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Business Law and Taxation

Coordinator(s)

Mr Paul Sugden

Unit guides

Offered

Clayton

  • First semester 2017 (Day)

Synopsis

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Outcomes

The learning goals associated with this unit are to:

  1. identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
  2. identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
  3. identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
  4. develop an ability to research and critically evaluate developments in marketing law.

Assessment

Within semester assessment: 30% + Examination: 70%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Prerequisites

Prohibitions