marketing/ug-bus-marketing

aos

Undergraduate - Area of study

Students who commenced study in 2014 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

This area of study entry applies to students commencing this course in 2014 and should be read in conjunction with the relevant course entry in the Handbook. Any units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Berwick, Caulfield, Clayton, Gippsland, Malaysia, South Africa

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

Marketing is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers and clients.

Units

All students must complete the requirements as outlined below for the degree in which they are enrolled.

Bachelor of Business Administration

To complete the marketing major in the Bachelor of Business Administration degree, students must complete:

The following 10 units (60 points):

  • BTB3281 Marketing law
  • MKB2402 Consumer behaviour
  • MKB2420 Marketing research methods
  • MKB2500 Retail management principles
  • MKB2521 Brand management
  • MKB2600 Tourism marketing
  • MKB3301 Services marketing
  • MKB3461 Marketing communication
  • MKB3531 International marketing
  • MKB3881 Digital marketing

Students seeking accreditation with the Tax Practitioners Board are recommended to study:

Bachelor of Business

Bachelor of Business (Marketing)

To complete the marketing major in the Bachelor of Business or Bachelor of Business (Marketing) or related double degrees, students must complete:

(a.) The following seven units (42 points):

(b.) One unit (6 points) if enrolled in the Bachelor of Business, or three units (18 points) if enrolled in the Bachelor of Business (Marketing), from the following list:

  • BTF3181 Marketing law
  • MKF2401 Marketing issues in packaging design
  • MKF3001 Special studies units
  • MKF3141 Issues in competitive advantage
  • MKF3301 Services marketing
  • MKF3471 Sales management and negotiation
  • MKF3500 Survey data analysis
  • MKX3511 Monash Australian marketing study program
  • MKX3521 International study program in marketing
  • MKF3531 International marketing
  • MKF3881 Digital marketing
  • MKX1500 Retail management principles
  • MKF2521 Brand management
  • MKX2531 Not for profit marketing
  • MKF2901 Green marketing
  • MKX3002 Enhanced research skills
  • MKX3200 Sport marketing and sponsorship
  • MKF3445 International retailing
  • MKX3481 Marketing channels
  • MKX3541 China study program in marketing
  • MKX3621 Advertising management
  • MKX3631 Marketing internship
  • MKX3671 Advertising campaigns

Bachelor of Business (Psychology)

To complete the marketing major in the Bachelor of Business (Psychology) students must complete:

(a.) The following seven units (42 points):

  • MKF1120 Marketing theory and practice
  • MKF2111 Buyer behaviour
  • MKF2121 Marketing research methods
  • MKF3121 Marketing planning and implementation
  • MKF3131 Strategic marketing
  • MKF3461 Marketing communication
  • PMM3020 Psychology, management and marketing

(b.) One unit (6 points) from the level two and three units offered by the Department of Marketing at the Caulfield campus. These units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3. The unit BTF3181 (Marketing law) may also be chosen as part of the marketing major in this degree.

Bachelor of Business and Commerce

To complete the marketing major in the Bachelor of Business and Commerce and related double degrees, students must complete:

Gippsland and off campus

(a.) The following seven units (42 points):

  • MKG1120 Marketing theory and practice
  • MKG2402 Consumer behaviour
  • MKG2420 Marketing research methods
  • MKG2460 Integrated marketing communication
  • MKG3121 Marketing planning and implementation
  • MKG3440 Marketing strategy
  • MKG3444 International marketing

(b.) One unit (6 points) from the following list:

Malaysia

(a.) The following seven units (42 points):

  • MKW1120 Marketing theory and practice
  • MKW2402 Consumer behaviour
  • MKW2420 Marketing research methods
  • MKW2460 Integrated marketing communication
  • MKW3121 Marketing planning and implementation
  • MKW3440 Marketing strategy
  • MKW3444 International marketing

(b.) One unit (6 points) from the following list:

Bachelor of Business Science

To complete the marketing major in the Bachelor of Business Science degree, students must complete:

(a.) The following seven units (42 points):

  • MKW1120 Marketing theory and practice
  • MKW2402 Consumer behaviour
  • MKW2420 Marketing research methods
  • MKW2460 Integrated marketing communication
  • MKW3121 Marketing planning and implementation
  • MKW3440 Marketing strategy
  • MKW3444 International marketing

(b.) One unit (6 points) from units offered by the Department of Marketing. These units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3.

Bachelor of Commerce

Bachelor of Commerce Scholars Program

To complete the marketing major in the Bachelor of Commerce, Bachelor of Commerce Scholars Program, or related double degrees, students must complete:

(a.) The following five units (30 points):

(b.) Three units (18 points) from the following list:

NOTE: The major requires completion of at least two units (12 points) at each of second and third year levels.

Contact details

Relevant courses

Single degrees

  • 4436 Bachelor of Business Administration
  • 3806 Bachelor of Business
  • 0314 Bachelor of Business (Marketing)
  • 4407 Bachelor of Business (Psychology)
  • 2224 Bachelor of Business and Commerce
  • 4415 Bachelor of Business Science
  • 0179 Bachelor of Commerce
  • 4419 Bachelor of Commerce Scholars Program

Double degrees

  • 4403 Bachelor of Arts (Global) and Bachelor of Commerce
  • 4098 Bachelor of Arts and Bachelor of Business
  • 0556 Bachelor of Arts and Bachelor of Business (Marketing)
  • 0542 Bachelor of Arts and Bachelor of Commerce
  • 4097 Bachelor of Arts Scholars Program and Bachelor of Commerce Scholars Program
  • 4417 Bachelor of Biomedical Science and Bachelor of Commerce
  • 1337 Bachelor of Business (Management) and Bachelor of Business (Marketing)
  • 3819 Bachelor of Business and Bachelor of Visual Arts
  • 1941 Bachelor of Business and Commerce and Bachelor of Communication
  • 4641 Bachelor of Commerce and Bachelor of Aerospace Engineering (Honours)
  • 3830 Bachelor of Commerce and Bachelor of Business Information Systems
  • 1319 Bachelor of Commerce and Bachelor of Economics
  • 4635 Bachelor of Commerce and Bachelor of Engineering (Honours)
  • 0546 Bachelor of Commerce and Bachelor of Laws
  • 4649 Bachelor of Commerce and Bachelor of Mechatronics Engineering (Honours)
  • 1469 Bachelor of Commerce and Bachelor of Science
  • 4428 Bachelor of Commerce Scholars Program and Bachelor of Economics
  • 4645 Bachelor of Environmental Engineering (Honours) and Bachelor of Commerce
  • 4503 Bachelor of Health Science and Bachelor of Business
  • 4426 Bachelor of Journalism and Bachelor of Business
  • 4425 Bachelor of Journalism and Bachelor of Commerce
  • 1185 Bachelor of Music and Bachelor of Commerce
  • 2630 Bachelor of Pharmacy and Bachelor of Commerce