business-strategy/index

aos

Undergraduate - Area of study

Students who commenced study in 2014 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

This area of study entry applies to students commencing this course in 2014 and should be read in conjunction with the relevant course entry in the Handbook. Any units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Peninsula

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

The conduct of every enterprise is underpinned by its long-term strategy. The strategy identifies a company's values, mission, vision and objectives and provides direction for the business. The policies, plans, activities and operations are a product of the strategy. In short, the strategy guides business decision-makers who determine how a business operates.

Units

To complete the business strategy major in the Bachelor of Business, students must complete:

(a.) The following four units (24 points)

(b.) Four units (24 points) from the following list:

  • BEX2622 Issues in global business
  • BEX3350 Investigative project in international business
  • BFP2631 Financial management
  • MGP2278 Cross cultural management and communication
  • MKP2702 Stakeholder marketing communication

Contact details

Relevant courses

Single degrees

  • 3806 Bachelor of Business

Double degrees

  • 3749 Bachelor of Business and Bachelor of Sport and Outdoor Recreation