units

ATS1277

Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

To find units available for enrolment in the current year, you must make sure you use the indexes and browse unit tool in the current edition of the Handbook.

LevelUndergraduate
FacultyFaculty of Arts
Organisational UnitSchool of Applied Media and Social Sciences, Gippsland
OfferedBerwick First semester 2013 (Day)
Gippsland First semester 2013 (Day)
Gippsland First semester 2013 (Off-campus)
Sunway First semester 2013 (Day)
Coordinator(s)Dr Simon Cooper

Notes

Previously coded COM1010

Synopsis

Introduces techniques for describing and analysing the production, distribution and reception, as well as the formal properties, of media texts. Focuses on 'mass media' as a set of relationships between owners, producers, texts and audiences. Introduces these relationships in connection with studies of power and influence, focusing on particular dimensions of difference and inequality in social life. Areas of study include news production, textual analysis, media ownership and diversity, film and sport.

Outcomes

In this unit teaching staff aim to provide you with a range of readings and practical exercises that help you acquire conceptual frameworks for analysing media texts and media industries. Through close reading, oral discussion and writing exercises you should acquire various practical and conceptual tools for understanding not only the form and content of media texts,but also the structure and operation of the various industries and institutions that make up what we call mass media.On successful completion of this unit students should be able to:

  1. Recognise and be able to apply available strategies for critically analysing media texts as tools for making meaning
  2. Demonstrate an understanding of the various economic, political and cultural forces which shape the practical work of media production
  3. Demonstrate an appreciation of the historical development of media industries
  4. Demonstrate an appreciation of the ways that available frameworks for making sense of media texts contribute to the production of dominant, or common sense, understandings of the world.

Assessment

Written work (3500 words): 60%
Attendance/participation: 10%
Exam: 30%
OCL students: Written work(3500): 70%
Exam 30%

Chief examiner(s)

Contact hours

3 hours (1 x 2 hour lecture and 1 x 1 hour tutorial) per week

This unit applies to the following area(s) of study

Prohibitions

COM1010, COM1510, GSC1402