marketing/ug-bus-marketing

aos

Undergraduate - Area of study

Students who commenced study in 2013 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

This area of study entry applies to students commencing this course in 2013 and should be read in conjunction with the relevant course entry in the Handbook. Any units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Caulfield, Clayton, Gippsland, Singapore, South Africa, Sunway

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

Marketing is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers and clients.

Units

All students must complete the requirements as outlined below for the degree in which they are enrolled.

Bachelor of Business

Bachelor of Business (Marketing)

To complete the marketing major in the Bachelor of Business or Bachelor of Business (Marketing) or related double degrees, students must complete:

(a.) The following seven units (42 points):

(b.) one unit (6 points) if enrolled in the Bachelor of Business, or three units (18 points) if enrolled in the Bachelor of Business (Marketing), from the following list:

  • BTF3181 Marketing law
  • MKF2401 Markeitng issues in packaging design
  • MKF3001Special studies units
  • MKF3141 Issues in competitive advantage
  • MKF3301 Services marketing
  • MKF3471 Sales management and negotiation
  • MKF3500 Survey data analysis
  • MKF3511 Monash Australian marketing study program
  • MKF3521 International study program in marketing
  • MKF3531 International marketing
  • MKF3881 Electronic marketing
  • MKX1500 Retail management principles
  • MKX2521 Brand management
  • MKX2531 Not for profit marketing
  • MKX2901 Green marketing
  • MKX3002 Enhanced research skills
  • MKX3200 Sport marketing and sponsorship
  • MKX3445 International retailing
  • MKX3481 Marketing channels
  • MKX3541 china study program in marketing
  • MKX3621 Advertising management
  • MKX3631 Marketing internship
  • MKX3671 Advertising campaigns

Bachelor of Business (Psychology)

To complete the marketing major in the Bachelor of Business (Psychology) students must complete:

(a.) the following seven units (42 points):

  • MKF1120 Marketing theory and practice
  • MKF2111 Buyer behaviour
  • MKF2121 Marketing research methods
  • MKF3121 Marketing planning and implementation
  • MKF3131 Strategic marketing
  • MKF3461 Marketing communication
  • PMM3020 Psychology, management and marketing

(b.) one unit (6 points) from the level two and three units offered by the Department of Marketing at the Caulfield campus . The unit BTF3181 (Marketing law) may also be chosen as part of the marketing major in this degree.

Bachelor of Business and Commerce

To complete the marketing major in the Bachelor of Business and Commerce and related double degrees, students must complete:

Gippsland and off campus

(a.) The following seven units (42 points):

  • MKG1120 Marketing theory and practice
  • MKG2402 Consumer behaviour
  • MKG2420 Marketing research methods
  • MKG2460 Integrated marketing communication
  • MKG3121 Marketing planning and implementation
  • MKG3440 Marketing strategy
  • MKG3444 International marketing

(b.) one further unit (6 points) from the following list:

On campus

(a.) The following seven units (42 points):

  • MKW1120 Marketing theory and practice
  • MKW2402 Consumer behaviour
  • MKW2420 Marketing research methods
  • MKW2460 Integrated marketing communication
  • MKW3121 Marketing planning and implementation
  • MKW3440 Marketing strategy
  • MKW3444 International marketing

(b.) one unit (6 points) from the following list:

  • BTW31281 Marketing law
  • MKW1601 Introduction to e-business
  • MKW2431 Business marketing
  • MKW2841 E-business models and analysis
  • MKW3841 E-business performance measurement
  • MKW3881 Electronic marketing

Bachelor of Business Science

To complete the marketing major in the Bachelor of Business Science degree, students must complete:

(a.) The following seven units (42 points):

  • MKW1120 Marketing theory and practice
  • MKW2402 Consumer behaviour
  • MKW2420 Marketing research methods
  • MKW2460 Integrated marketing communication
  • MKW3121 Marketing planning and implementation
  • MKW3440 Marketing strategy
  • MKW3444 International marketing

(b.) one further unit (6 points) from units offered by the Department of Marketing

Bachelor of Commerce

To complete the marketing major in the Bachelor of Commerce or related double degrees, students must complete:

(a.) The following five units (30 points):

(b.) three units (18 points) from the following list:

NOTE: The major requires completion of at least two units (12 points) at each of second and third year levels.

Contact details

Relevant courses

Single degrees

  • 3806 Bachelor of Business
  • 0314 Bachelor of Business (Marketing)
  • 4407 Bachelor of Business (Psychology)
  • 2224 Bachelor of Business and Commerce
  • 4415 Bachelor of Business Science
  • 0179 Bachelor of Commerce
  • 4419 Bachelor of Commerce Scholars Program

Double degrees

  • 0556 Bachelor of Arts and Bachelor of Business (Marketing)
  • 1807 Bachelor of Arts and Social Sciences and Bachelor of Business and Commerce
  • 0542 Bachelor of Arts and Bachelor of Commerce
  • 4403 Bachelor of Arts (Global) and Bachelor of Commerce
  • 4417 Bachelor of Biomedical Science and Bachelor of Commerce
  • 3819 Bachelor of Business and Bachelor of Visual Arts
  • 1337 Bachelor of Business (Management) and Bachelor of Business (Marketing)
  • 1941 Bachelor of Business and Commerce and Bachelor of Communication
  • 3831 Bachelor of Business and Commerce and Bachelor of Information Technology and Systems
  • 3820 Bachelor of Civil and Environmental Engineering and Bachelor of Business and Commerce
  • 3823 Bachelor of Commerce and Bachelor of Aerospace Engineering
  • 3830 Bachelor of Commerce and Bachelor of Business Information Systems
  • 1319 Bachelor of Commerce and Bachelor of Economics
  • 0548 Bachelor of Commerce and Bachelor of Engineering
  • 0546 Bachelor of Commerce and Bachelor of Laws
  • 3834 Bachelor of Commerce and Bachelor of Mechatronics Engineering
  • 1469 Bachelor of Commerce and Bachelor of Science
  • 4503 Bachelor of Health Science and Bachelor of Business
  • 1185 Bachelor of Music and Bachelor of Commerce
  • 2630 Bachelor of Pharmacy and Bachelor of Commerce