marketing/hons-bus-marketing

aos

Honours - Area of study

Students who commenced study in 2013 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

Managing facultyFaculty of Business and Economics
Campus(es)Caulfield, Clayton

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Units

To complete the marketing major in the Honours degree of Bachelor of Business or Honours degree of Bachelor of Commerce, students must complete:

Five compulsory units (48 points):

  • MKX4050 Marketing theory
  • MKX4060 Data marketing research practice
  • MKX4070 Qualitative research methods
  • MKX4080 Quantitative research methods in marketing
  • MKX4900 Independent research project (24 points)

Students must have their enrolment approved by the head, or nominees of the Department of Marketing.

Contact details

Relevant courses

0181 Honours degree of Bachelor of Commerce