courses

2123

Undergraduate - Course

Students who commenced study in 2012 should refer to this course entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course.

print version

This course entry should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Art, Design and Architecture

Managing facultyArt, Design and Architecture
Abbreviated titleBDes(VisComm)
CRICOS code030599D
Total credit points required144
Standard duration of study (years)3 years FT
Study mode and locationOn-campus (Caulfield)
Admission, fee and application details http://www.monash.edu/study/coursefinder/course/2123
Contact details

Telephone +61 3 9903 1517, email artdes-enquiries@monash.edu or visit http://www.artdes.monash.edu.au.

Course coordinator

Mr Gene Bawden

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.
  • Full-time study only

Description

This course offers a program of education in the discipline of graphic design. It is intended for students who may seek employment as a graphic designer in the areas of corporate identity, publishing, advertising, packaging, digital media, illustration, information design, television, animation and interactive media.

The course consists of core units covering graphic design, digital and photomedia, typography, popular culture and professional practice. It is supported by studies in contemporary discourse and cultural studies relevant to art and design. Electives provide further background in advertising, interactive media, photomedia, digital font design, computer print, online publishing, digital audio/video, 3D design animation, and illustration.

Upon completion, students may apply to undertake an additional one-year honours course which provides intensive study in the student's selected area of specialisation. This is supported by theory and elective studies.

Outcomes

Graduates of the Bachelor of Design (Visual Communication) will have:

  • knowledge and an understanding of visual communication design and the capability to practice as a designer in that field
  • developed significant skills in design strategy, concept-forming, problem-solving, design development and communication
  • gained an understanding of the socio-economic and cultural contexts of visual communication and the ethical responsibilities of the designer
  • gained an understanding of the aesthetic aspects of design and visual communication design and a capability at aesthetic resolutions
  • acquired skills in project and business management relevant to the practice of visual communication
  • the capability to critically assess and contribute to contemporary discourse on design.

Structure

This course consists of mandatory units together with a broad range of electives. The degree structure is formed out of a sequence of units which are closely linked - the core program of graphic design is supported by studio specialisations and theory units as well as ancillary units directed towards contemporary professional methods and skills. The course encompasses the following areas of study:

(a.) Graphic design studio (48 points)

This is the main study of the course. There are studios at each year level.

(b.) Studio specialisation (12 points)

Specialist areas of study are specifically related to visual communication and cover the study of typography and methods of production.

(c.) Theory of art and design (18 points)

Students study a minimum of one unit on the theory, context and cultural aspects of art and design at each level of the course.

(d.) Professional practice

All students take one professional practice unit at third-year level.

(e.) Drawing

Students take one compulsory 6-point drawing unit in the first year. These studies are concerned with perceptual and communication skills in the context of visual concepts and structures. It is anticipated that some students will take further studies in the drawing studio.

(f.) Digital imaging/photomedia (24 points)

Four units are compulsory for first and second-year levels of the course.

(g.) Electives (30 points)

A range of electives from across the disciplines are available to suit individual study programs. Units will generally be taken from those available within the Faculty of Art and Design, but units offered elsewhere in the University are also available.

(h.) Occupational Health and Safety (0 points)

A compulsory health and safety unit which deals with issues relevant to art and design.

Requirements

All units are 6 points unless otherwise indicated.

First year (48 points)

First semester

  • DGN1001 Design studio 1
  • DIS1103 Digital processes for art and design 1
  • DWG1301 Drawing 1C
  • OHS1000 Introduction to art and design health and safety (0 points)
  • TAD1203 Introduction to design history and theory

Second semester

Second year (48 points)

First semester

Second semester

Third year (48 points)

First semester

  • PPR3103 Project planning and professional practice for design and multimedia
  • VCO3005 Graphic design studio 5 (12 points)
  • elective

Second semester

  • TAD3214 Contemporary discourse in design
  • VCO3006 Graphic design studio 6 (12 points)
  • elective

Award(s)

Bachelor of Design (Visual Communication)