courses

0314

Undergraduate - Course

Students who commenced study in 2012 should refer to this course entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course.

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This course entry should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Business and Economics

Managing facultyBusiness and Economics
Abbreviated titleBBus(Mktg)
CRICOS code001723A
Total credit points required144
Standard duration of study (years)3 years FT, 6 years PT
Study mode and locationOn-campus (Caulfield)
Admission, fee and application details http://www.monash.edu/study/coursefinder/course/0314
Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html.

Course coordinator

Mr David Watson

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

In this course, marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.

Outcomes

The Bachelor of Business (Marketing) aims to produce graduates who will:

(a.) be critical and creative scholars who:

  • produce innovative solutions to problems
  • apply research skills to business challenges
  • communicate effectively and perceptively

(b.) be responsible and effective global citizens who:

  • engage in an internationalised world
  • exhibit cross cultural competence
  • demonstrate ethical values

(c.) have a comprehensive understanding of their discipline and who are able to provide discipline based solutions relevant to the business, professional and public policy communities that we serve

(d.) have a well developed understanding of multi disciplinary decision making in organisations.

Professional recognition

Structure

The course structure has three main components:

  • a set of core units which provide an introduction to the key areas of business study
  • a major in marketing (all units taken as part of this major must be from the student's campus of enrolment)
  • eight open electives which may be taken from any Faculty of Business and Economics programs and campuses, or from disciplines offered by another faculty. These open electives can, in some cases, form a second major.

Requirements

The degree requires completion of 24 units (144 points) over a maximum of eight years as follows:

(a.) 16 units (96 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

(i.) six compulsory common core units (36 points):

(ii.) a major of 10 units (60 points) in marketing*.

  • the requirements of the majors are listed under 'Areas of study'

(iii.) additional units from the faculty in the Bachelor of Business at the Caulfield campus to reach the required minimum of 16 units (96 points)

*Note: One or more of the units in the major may have already been studied as part of the group of common core units - where this is the case, students will complete an additional unit as detailed below.

(b.) eight open electives (48 points):

  • may be taken from disciplines offered by another faculty
  • may be taken from any Faculty of Business and Economics programs and campuses.**

** Note: Enrolment in units at another campus is subject to there being capacity after students from that campus have enrolled.

Additional degree requirements:

  • a maximum of 10 first-year level units (60 points)
  • a minimum of six third-year level units (36 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus
  • in addition to specific unit prerequisites, second-year level units require the successful completion of three first-year level units and third-year level units require the successful completion of two second-year level units.

Areas of Study

Award(s)

Bachelor of Business (Marketing)